What Are The Best Practices For Affiliate Marketing In 2023?
September 28, 2023 | by Geralt Soon
Are you curious about the best practices for Affiliate marketing in 2023? If you’re a top affiliate marketer, this article is for you. In order to provide you with the most informative and engaging content, we have structured our articles using the pillar content format, ensuring that each post contains proper H1, H2, and H3 tags. With a minimum word count of 2500 words, we’ve taken the time to cover the subject thoroughly. And of course, we’ve written it in a friendly tone that will entice readers to keep on reading. To enhance your experience, we’ve also embedded relevant videos and included proper alt text for each image. So, get ready to dive into the best practices for affiliate marketing in 2023 and take your marketing strategies to new heights.
Building Your Affiliate Marketing Strategy
1.1 Identifying your target audience
To effectively build a Successful affiliate marketing strategy, it’s crucial to identify your target audience. Understanding who your audience is will allow you to tailor your content and promotions specifically to their needs and interests. Conduct market research, analyze demographics, and gather data to create buyer personas that represent your ideal customers. This will help you create content that resonates with your target audience and increases your chances of driving conversions.
1.2 Researching profitable affiliate programs
When building your affiliate marketing strategy, it’s important to research and choose profitable affiliate programs. Look for programs that align with your niche and offer products or services that your target audience will find valuable. Consider factors such as commission rates, cookie duration, and reputation of the affiliate program before committing. By choosing the right programs, you can maximize your earnings while providing value to your audience.
1.3 Setting clear goals and objectives
Setting clear goals and objectives is essential for any successful affiliate marketing strategy. Determine what you hope to achieve through your affiliate marketing efforts, whether it’s increasing website traffic, generating leads, or driving sales. By setting specific and measurable goals, you can track your progress and make data-driven decisions to optimize your strategy. Regularly evaluate your goals and adjust them as needed to ensure you’re staying on track.
1.4 Creating a content plan
A well-executed content plan is a key component of any affiliate marketing strategy. Develop a content calendar that outlines the topics and formats you’ll cover to attract and engage your audience. Incorporate keyword research to optimize your content for search engines and improve your organic reach. Consider diversifying your content by incorporating blog articles, product reviews, videos, infographics, and more. Remember to align your content with the interests of your target audience to increase engagement and conversions.
1.5 Diversifying your affiliate partnerships
To maximize your affiliate marketing efforts, it’s important to diversify your affiliate partnerships. Instead of relying on a single affiliate program or product, consider partnering with multiple programs that offer complementary products or services. This allows you to cater to a wider range of audience needs and preferences, increasing your chances of driving conversions. By diversifying your partnerships, you can also mitigate the risk of relying too heavily on a single affiliate program.
Developing High-Quality Content
2.1 Understanding your audience’s needs
To develop high-quality content, it’s crucial to understand the needs and preferences of your audience. Research their pain points, interests, and motivations to create content that provides value and solves their problems. Use tools like surveys, social media listening, and analytics to gather insights into your audience’s preferences. By addressing their needs through your content, you can establish yourself as a trusted resource and increase the likelihood of affiliate conversions.
2.2 Incorporating SEO best practices into your content
Search engine optimization (SEO) plays a vital role in driving organic traffic to your affiliate content. Incorporate SEO best practices into your content by conducting keyword research and optimizing your titles, headings, meta descriptions, and URL structures. Create high-quality, informative, and unique content that satisfies user intent and aligns with relevant search queries. By leveraging SEO, you can improve your visibility on search engine results pages and attract more qualified traffic to your affiliate content.
2.3 Leveraging visual content
Visual content can greatly enhance the effectiveness of your affiliate marketing efforts. Incorporating visually appealing elements such as images, infographics, and charts can capture the attention of your audience and make your content more engaging. Use relevant and high-quality visuals that complement your written content and help illustrate your key points. Additionally, consider Embedding videos that provide valuable information or demonstrate the products you’re promoting. Visual content can significantly increase user engagement and improve conversion rates.
2.4 Incorporating video content
Video content has emerged as a powerful tool in affiliate marketing. Consider creating videos that showcase product reviews, tutorials, or engaging storytelling related to your affiliate products. Videos allow you to connect with your audience on a more personal level, increasing trust and credibility. Ensure your videos are well-produced, concise, and optimized for different platforms and devices. By incorporating video content into your strategy, you can appeal to a wider audience and drive more conversions.
2.5 Creating engaging product reviews
Product reviews are an effective way to promote affiliate products while providing valuable information to your audience. When creating product reviews, focus on highlighting the features, benefits, and unique selling points of the products. Share your personal experiences and opinions to establish authenticity and build trust with your audience. Incorporate visuals such as images or videos to enhance the review and make it more engaging. By creating honest and thorough product reviews, you can help your audience make informed purchasing decisions and increase your affiliate conversions.
Building and Nurturing Your Email List
3.1 Implementing effective lead generation strategies
Building and nurturing an email list is crucial for long-term success in affiliate marketing. Implement effective lead generation strategies to attract visitors to your website and encourage them to opt in to your email list. Offer valuable incentives such as exclusive content, discounts, or free resources in exchange for their email addresses. Use lead magnets, landing pages, and strategic placement of opt-in forms to capture leads effectively. Continually optimize and test different lead generation tactics to maximize the growth of your email list.
3.2 Designing compelling opt-in forms
Opt-in forms are the gateway to building your email list. Design compelling and user-friendly opt-in forms that entice visitors to subscribe. Keep the form simple, asking for minimal information to reduce friction. Use persuasive copy and appealing visuals to convey the value of subscribing to your email list. Consider utilizing exit-intent pop-ups or slide-in forms to capture the attention of visitors who are about to leave your site. Regularly monitor and analyze the performance of your opt-in forms to make data-driven optimizations and increase conversion rates.
3.3 Providing valuable incentives for sign-ups
To encourage visitors to sign up for your email list, provide valuable incentives that resonate with your target audience. Offer exclusive content, such as e-books, guides, or tutorials, that align with the interests and needs of your audience. Ensure that the incentives you provide are high-quality and genuinely valuable to establish trust and build a loyal subscriber base. Continually assess the effectiveness of your incentives and experiment with different offerings to optimize your list growth.
3.4 Segmentation and personalization of email campaigns
Segmentation and personalization are key elements of successful email marketing campaigns. Divide your email list into different segments based on demographics, interests, or past interactions. This allows you to tailor your email content to meet the specific needs and preferences of each segment. Personalize your email campaigns by addressing subscribers by their names and creating customized content based on their previous interactions with your brand. By delivering relevant and personalized content, you can increase open rates, click-through rates, and ultimately, affiliate conversions.
3.5 Automating email workflows
Implementing email automation workflows can significantly streamline your email marketing efforts. Use automation tools to set up welcome emails, nurture sequences, abandoned cart emails, and other automated campaigns. This allows you to deliver timely and relevant content to your subscribers without requiring manual intervention. Additionally, automation can help you segment your audience based on behavior and engagement, allowing for more targeted communication. By leveraging automation, you can save time, nurture relationships with subscribers, and increase the effectiveness of your affiliate marketing campaigns.
Maximizing Social Media Engagement
4.1 Identifying the right social media platforms
When it comes to maximizing social media engagement, it’s essential to identify the right platforms for your target audience. Conduct research to determine which social media platforms your audience is most active on and tailor your strategy accordingly. For example, if your audience consists primarily of professionals, LinkedIn may be the ideal platform to focus on. By concentrating your efforts on the platforms that your audience frequents, you can maximize your reach, engagement, and ultimately, your affiliate conversions.
4.2 Creating captivating social media posts
Captivating social media posts are crucial for attracting and engaging your audience. Craft compelling and attention-grabbing copy that sparks curiosity or conveys the value of your affiliate products. Use high-quality visuals, such as images or videos, that are eye-catching and shareable. Experiment with different types of content, such as informative posts, product showcases, behind-the-scenes glimpses, or user-generated content, to maintain variety and capture your audience’s interest. By consistently delivering captivating social media posts, you can increase brand awareness, drive website traffic, and boost affiliate conversions.
4.3 Utilizing influencers and partnerships
Influencers and partnerships can be powerful allies in your affiliate marketing strategy. Identify influencers within your niche who have a significant following and influence over your target audience. Collaborate with them to create sponsored content or partnerships that promote your affiliate products. Influencers can deliver your message to a wider audience and lend credibility to your brand. Consider offering them affiliate incentives, exclusive discounts, or unique promotional codes to encourage engagement and conversions. By leveraging influencers and partnerships, you can amplify your reach and drive more affiliate sales.
4.4 Engaging with your audience
Engaging with your audience is essential for building relationships and fostering trust. Respond to comments, messages, and mentions on social media promptly and genuinely. Encourage conversation and interaction through contests, polls, or Q&A sessions. Show appreciation for your audience by acknowledging their support, featuring their content, or offering personalized advice. By actively engaging with your audience, you can strengthen your community and create brand advocates who are more likely to engage with your affiliate promotions.
4.5 Analyzing and optimizing social media performance
Analyze and optimize your social media performance regularly to ensure you’re maximizing your affiliate marketing efforts. Use social media analytics tools to track key metrics such as reach, engagement, click-through rates, and conversions. Identify which posts, content formats, and platforms generate the highest performance and focus your efforts on those areas. Experiment with different strategies, posting times, and content types to find the optimal approach for your audience. By continually analyzing and optimizing your social media performance, you can fine-tune your strategy and increase your affiliate conversions.
Implementing Effective SEO Strategies
5.1 Conducting keyword research
Keyword research is a fundamental aspect of implementing effective SEO strategies. Use keyword research tools to identify relevant and high-traffic keywords related to your niche and affiliate products. Incorporate these keywords strategically into your website content, URLs, meta tags, headings, and image alt text. Focus on long-tail keywords that have lower competition and higher conversion potential. By conducting thorough keyword research, you can optimize your website and content to improve your visibility in search engine rankings.
5.2 Optimizing website structure and meta tags
Optimizing your website structure and meta tags is essential for SEO success. Ensure your website has a logical and user-friendly structure that allows search engines to crawl and index your content easily. Optimize your meta tags, including title tags and meta descriptions, to accurately and compellingly represent your content for search engine users. Use relevant keywords in these tags while keeping them concise and descriptive. By optimizing your website structure and meta tags, you can improve your organic search visibility and drive more targeted traffic to your affiliate content.
5.3 Creating high-quality backlinks
Building high-quality backlinks is crucial for improving your search engine rankings and driving organic traffic to your affiliate content. Focus on acquiring backlinks from reputable and authoritative websites within your niche. Seek opportunities for guest posting, collaborate with influencers or industry experts, or create shareable content that naturally attracts backlinks. Avoid spammy or low-quality backlinks, as they can harm your website’s reputation and rankings. By consistently building high-quality backlinks, you can enhance your website’s authority and improve your visibility in search results.
5.4 Incorporating user-friendly navigation
User-friendly navigation is not only essential for a positive user experience but also for SEO. Ensure your website has clear and intuitive navigation menus that make it easy for visitors to find the information they’re seeking. Implement breadcrumbs and internal linking to improve navigation and allow search engines to understand the structure of your website. Optimize your URL structure to reflect the hierarchy of your content and include relevant keywords when appropriate. By incorporating user-friendly navigation, you can enhance your website’s usability, reduce bounce rates, and improve your SEO rankings.
5.5 Monitoring and analyzing SEO performance
Monitoring and analyzing your SEO performance is crucial for optimizing your affiliate marketing strategy. Use analytics tools, such as Google Analytics or SEO platforms, to track key metrics like organic traffic, keyword rankings, backlinks, and on-page engagement. Regularly review these metrics to identify areas for improvement and opportunities for optimization. Analyze the performance of specific landing pages, blog articles, or product pages to understand which content is driving the most traffic and conversions. By making data-driven decisions based on SEO performance analysis, you can continuously improve your strategy and drive more affiliate conversions.
Leveraging Paid Advertising Campaigns
6.1 Setting clear advertising objectives
Paid advertising campaigns can significantly boost your affiliate marketing efforts, but it’s important to set clear objectives from the start. Determine what you aim to achieve with your paid ads, whether it’s increasing brand awareness, driving website traffic, or generating direct conversions. Be specific with your objectives to establish a roadmap for success and measure the effectiveness of your campaigns. By setting clear advertising objectives, you can align your strategies, budgets, and ad creatives to maximize your ROI.
6.2 Identifying the right advertising platforms
Choosing the right advertising platforms is crucial for the success of your paid campaigns. Research and identify platforms that align with your target audience and offer effective targeting options. Popular platforms for affiliate marketing include Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads. Consider the demographics, interests, and behaviors of your target audience when selecting the platforms for your advertising campaigns. By focusing your efforts on the most relevant platforms, you can increase your ad reach and drive more targeted traffic to your affiliate content.
6.3 Creating compelling ad copies
Compelling ad copies are essential for capturing the attention of your target audience and enticing them to click on your ads. Craft persuasive, concise, and action-oriented copies that clearly communicate the value of your affiliate products. Highlight key benefits, unique selling propositions, and any limited-time offers or discounts. Use attention-grabbing headlines, appealing visuals, and compelling calls to action to drive clicks and conversions. Continuously test and optimize your ad copies to maximize their effectiveness and improve your ad performance.
6.4 Monitoring and optimizing ad campaigns
Continuous monitoring and optimization are crucial for the success of your paid advertising campaigns. Regularly review the performance of your ads, tracking metrics such as click-through rates, conversion rates, and cost per conversion. Identify underperforming ads, keywords, or targeting parameters and make data-driven adjustments. Optimize your ad budgets, schedules, and targeting options to reach the most qualified audience. A/B test different ad variations to identify the most effective messaging and creative elements. By monitoring and optimizing your ad campaigns, you can continuously improve your ROI and drive more affiliate conversions.
6.5 Split-testing different ad variations
Split-testing, or A/B testing, is a powerful technique for optimizing your paid advertising campaigns. Create multiple variations of your ads, such as different headlines, visuals, or calls to action, and serve them to different segments of your target audience. Analyze the performance of each variation and identify the highest-performing elements. Continuously iterate and refine your ads based on the insights gained from split-testing. By split-testing different ad variations, you can uncover the most effective strategies, maximize your click-through rates, and ultimately increase your affiliate conversions.
Building Trust and Credibility
7.1 Sharing authentic and valuable content
Building trust and credibility is crucial for successful affiliate marketing. Share authentic and valuable content with your audience to establish yourself as a reliable source of information. Provide unbiased and honest reviews, recommendations, and insights about the products you’re promoting. Avoid overly promotional or misleading content that can undermine your credibility. By consistently delivering valuable and authentic content, you can build trust with your audience and increase the likelihood of them engaging with your affiliate promotions.
7.2 Demonstrating expertise in your niche
Demonstrating expertise in your niche is essential for building trust and credibility. Share your knowledge and insights by creating comprehensive and informative content related to your affiliate products. Provide in-depth guides, tutorials, or educational resources that demonstrate your expertise and help your audience make informed decisions. Participate in industry discussions, answer questions, and contribute valuable insights to establish yourself as an authority in your niche. By showcasing your expertise, you can build trust with your audience and increase your chances of generating affiliate conversions.
7.3 Engaging with your audience and responding to feedback
Engaging with your audience and actively responding to their feedback is vital for building trust and establishing strong relationships. Regularly monitor comments, messages, and reviews to ensure timely responses. Address questions, concerns, or criticisms with empathy and professionalism. Show appreciation for positive feedback, testimonials, or user-generated content by acknowledging and sharing them. By actively engaging with your audience and responding to their feedback, you demonstrate that you value their opinions and prioritize their satisfaction.
7.4 Showcasing social proof and testimonials
Social proof and testimonials are powerful tools for building trust and credibility with your audience. Showcase positive reviews, testimonials, or case studies from satisfied customers to validate the quality and value of your affiliate products. Display social proof prominently on your website, blog, or social media platforms to provide reassurance to potential buyers. Consider partnering with satisfied customers or influencers for authentic and credible testimonials or product endorsements. By leveraging social proof and testimonials, you can enhance your credibility and increase your affiliate conversions.
7.5 Maintaining transparency and honesty
Transparency and honesty are essential for building trust and maintaining strong relationships with your audience. Clearly disclose your affiliate relationships and any financial incentives or commissions you may receive. Be transparent about the limitations or potential drawbacks of the products you promote. Avoid making false claims or exaggerations that could undermine your credibility. By maintaining transparency and honesty, you establish trust with your audience, ensuring that they feel confident in the products and recommendations you provide.
Staying Updated with Industry Trends
8.1 Following industry influencers and thought leaders
Staying updated with industry trends and best practices is crucial for remaining competitive in affiliate marketing. Follow industry influencers, thought leaders, and experts in your niche to stay informed about the latest developments, strategies, and insights. Engage with their content, participate in discussions, and share their valuable insights with your audience. By staying connected with industry influencers, you can gain valuable knowledge, identify emerging trends, and enhance your affiliate marketing strategies.
8.2 Joining relevant affiliate marketing communities
Joining relevant affiliate marketing communities can provide valuable networking opportunities and access to industry-specific knowledge. Engage in forums, online communities, or social media groups dedicated to affiliate marketing to connect with like-minded professionals. Share experiences, seek advice, and stay updated with discussions and industry news. By actively participating in affiliate marketing communities, you can expand your network, learn from others’ experiences, and stay updated with the latest trends and best practices.
8.3 Attending conferences and industry events
Attending conferences and industry events is an excellent way to stay updated with industry trends and connect with industry leaders. Look for conferences, webinars, or networking events specifically focused on affiliate marketing or digital marketing in general. Take advantage of opportunities to learn from industry experts through keynote speeches, workshops, or panel discussions. Network with fellow affiliates and industry professionals to exchange ideas, build partnerships, and stay informed about the latest trends and strategies. By attending conferences and industry events, you can gain valuable insights, expand your professional network, and stay at the forefront of affiliate marketing.
8.4 Regularly reading industry publications
Regularly reading industry publications, blogs, and newsletters is a simple yet effective way to stay updated with affiliate marketing trends. Subscribe to relevant publications, both online and offline, that provide industry insights, case studies, and best practices. Follow reputable affiliate marketing blogs and websites to access valuable content and thought leadership from industry experts. Consider joining affiliate marketing newsletters to receive curated updates and industry news directly in your inbox. By making regular reading a habit, you can stay informed about the latest trends and strategies in affiliate marketing.
8.5 Continuously updating your skills and knowledge
Affiliate marketing is a dynamic and ever-evolving field, so it’s essential to continuously update your skills and knowledge. Invest in online courses, certifications, or workshops that provide comprehensive training on various aspects of affiliate marketing. Stay updated with industry-specific tools, platforms, and technologies that can enhance your strategies and productivity. Continuously experiment with new tactics, test different approaches, and analyze the results to refine your strategies. By embracing a growth mindset and continuously updating your skills and knowledge, you can stay ahead of the competition and thrive in affiliate marketing.
Monitoring and Analyzing Performance Metrics
9.1 Tracking affiliate conversions and commissions
Tracking affiliate conversions and commissions is crucial for assessing the success of your affiliate marketing efforts. Use affiliate tracking software, affiliate network platforms, or custom tracking links to monitor the conversions attributed to your affiliate promotions. Regularly review your earnings and commissions to understand your affiliate program’s performance, identify top-performing products or campaigns, and optimize your strategy accordingly. By tracking affiliate conversions and commissions, you can measure the effectiveness of your promotions and make data-driven decisions.
9.2 Analyzing website traffic and engagement
Analyzing website traffic and engagement metrics provides valuable insights into the effectiveness of your affiliate marketing strategy. Use web analytics tools, such as Google Analytics, to track metrics such as the number of visitors, page views, bounce rates, and average session duration. Analyze traffic sources to understand which channels are driving the most relevant traffic to your affiliate content. Continuously monitor engagement metrics, such as time on page, scroll depth, or click-through rates, to assess the quality of your content and user experience. By regularly analyzing website traffic and engagement metrics, you can identify areas for improvement and optimize your affiliate marketing strategy.
9.3 Identifying and optimizing high-performing campaigns
Identifying and optimizing high-performing affiliate marketing campaigns is crucial for maximizing your conversions. Regularly review your campaign performance metrics, such as click-through rates, conversion rates, or average order value, to identify top-performing campaigns or promotions. Analyze the characteristics of these high-performing campaigns, such as the messaging, visuals, or targeting options, and apply those insights to other campaigns. Optimize underperforming campaigns by making data-driven adjustments, such as refining your targeting, updating your ad copies, or modifying your landing pages. By identifying and optimizing high-performing campaigns, you can improve your overall affiliate conversions and ROI.
9.4 Utilizing analytics tools and dashboards
Utilizing analytics tools and dashboards can greatly simplify the monitoring and analysis of your affiliate marketing performance. Use tools like Google Analytics, affiliate network platforms, or third-party analytics tools to consolidate your performance data and generate actionable insights. Set up custom dashboards that display key metrics and KPIs to track the performance of different campaigns or promotional channels. Utilize data visualization tools to create informative and visually appealing reports that showcase your affiliate marketing performance. By utilizing analytics tools and dashboards, you can efficiently monitor your performance and make data-driven decisions.
9.5 Making data-driven decisions
Data-driven decision-making is essential for optimizing your affiliate marketing strategy and maximizing your conversions. Regularly analyze your performance metrics, campaign data, and audience insights to identify trends, patterns, and opportunities. Use A/B testing or split-testing techniques to experiment with different strategies or variations and evaluate their impact on your conversions. Implement changes based on the insights gained from data analysis to continuously improve your affiliate marketing efforts. By making data-driven decisions, you can minimize guesswork, optimize your strategy, and achieve better results in your affiliate marketing campaigns.
Adapting to Regulatory Changes and Compliance
10.1 Understanding affiliate marketing regulations
Adapting to regulatory changes and ensuring compliance is crucial for the long-term success of your affiliate marketing strategy. Stay updated with affiliate marketing regulations and guidelines governing disclosure, privacy, and consumer protection in your target markets. Familiarize yourself with laws such as the Federal Trade Commission’s Endorsement and Testimonial Guidelines or the General Data Protection Regulation (GDPR) in the European Union. Understand the responsibilities and obligations imposed on affiliate marketers to ensure compliance and build trust with your audience.
10.2 Ensuring compliance with disclosure guidelines
Disclosing your affiliate relationships and complying with disclosure guidelines is essential to maintain transparency and meet regulatory requirements. Clearly and conspicuously disclose your affiliate relationships whenever you promote affiliate products. Use disclosure statements, such as “This post contains affiliate links,” at the beginning of your content or where appropriate. Ensure that your disclosures are easily noticeable and understandable to your audience, both on your website and in your social media posts. By adhering to disclosure guidelines, you can maintain trust with your audience and comply with legal requirements.
10.3 Conducting regular audits and compliance checks
To ensure ongoing compliance, conduct regular audits and compliance checks of your affiliate marketing practices. Review your website, content, and promotional channels to ensure that all necessary disclosures are in place and clearly communicated. Assess your data handling and privacy practices to ensure compliance with relevant data protection laws, such as the GDPR. Monitor changes in regulatory requirements and update your practices accordingly. By conducting regular audits and compliance checks, you can mitigate the risk of non-compliance, protect your reputation, and maintain the trust of your audience.
10.4 Staying updated on regulatory changes
Staying updated on regulatory changes is essential to quickly adapt your affiliate marketing strategy and remain compliant. Regularly monitor industry news, announcements, and updates from regulatory bodies, such as the Federal Trade Commission or relevant advertising standards authorities. Follow industry blogs, newsletters, or publications that provide insights into emerging regulatory changes. Join affiliate marketing communities or industry forums to stay informed about regulatory discussions and best practices. By staying updated on regulatory changes, you can proactively adjust your affiliate marketing practices and ensure continued compliance.
10.5 Adapting strategies to maintain compliance
Adapting your strategies to maintain compliance is paramount in the face of regulatory changes. Review your affiliate marketing practices, promotional materials, and content to ensure they align with the latest regulatory requirements. Modify your disclosures, privacy policies, or data handling practices as necessary to meet the new guidelines. Train your team or affiliates on compliance obligations and provide regular updates on regulatory changes. By adapting your strategies to maintain compliance, you can build trust with your audience, avoid legal repercussions, and continue to drive successful affiliate marketing campaigns.
In conclusion, building a successful affiliate marketing strategy requires careful planning, content optimization, relationship building, and adherence to legal guidelines. By identifying your target audience, researching profitable affiliate programs, setting clear goals, and creating engaging content, you can attract and convert more leads. Building and nurturing your email list, maximizing social media engagement, implementing effective SEO strategies, and leveraging paid advertising campaigns can further enhance your affiliate marketing efforts. Focusing on building trust and credibility, staying updated with industry trends, monitoring performance metrics, and adapting to regulatory changes are essential for long-term success in affiliate marketing. By following these best practices, you can create an effective and profitable affiliate marketing strategy in 2023 and beyond.